Enter the variables of your digital campaign in the green cells:

Total Investment $
Cost per Thousand (CPM) $
     Total Impressions
Click Through Rate (.1%, .2%, etc.) %
     Total # of Clicks
     Cost Per Click $
Conversion Percentage (5%, 10%, etc.) %
     Number of Conversions
     Cost Per Conversion $
Projected Revenue Per Conversion ($250, $500, etc.) $
     Total Revenue from All Conversions $
     Return on Investment $

For more information on improving the ROI of your digital campaigns contact Matt Sunshine, EVP.