The Digital Revenue Generator sequence includes a number of powerful options designed to increase digital sales:
Digital Sales Accelerator Workshop
This two-day workshop
is designed to help media salespeople have a better understanding of the digital landscape, so they will be more likely to hear digital opportunities during their needs analysis meetings and propose smart integrated solutions. Workshop participant earn the Certified Digital Marketing Professional certificate, but only if they make a sale to a new digital client during the 90 day Digital TargetDrive following the workshop. Download the Digital Sales Accelerator At-a-Glance.
Digital What and Why Primer
This primer breaks down the key digital terms local media sellers need to understand, letting them know why it's important. The Digital What and Why Primer is helping improve digital sales at companies like Cox Media, Belo, Radio One, and many more.
for your key digital sellers will leverage the training and supplement the sales manager’s efforts. Personalized, telephone-based coaching service from a digital coach is designed to accelerate specific digital sales.
Digital What & Why Online Course
This online course
is based on our popular Digital What and Why Primer used in the Digital Sales Accelerator Workshop. The course is designed to be absorbed one term at a time using videos to illustrate the 'what' and the 'why' of key digital terms and tests comprehension with online quizzes. You'll be seen as an invaluable resource to your clients who are still learning about digital themselves.
Immediately following the Digital Sales Accelerator Workshop, the next 90 days are focused on selling digital solutions
Digital Sales Meeting Kits
A series of sales meeting kits managers can run to maintain focus on digital development and digital sales.
The Digital Edge Blog
features current trends to help traditional media salespeople incorporate digital assets into their solutions for their clients.
For more information on the comprehensive Digital Revenue Generator sequence, contact your consultant or Matt Sunshine