Inbound Marketing is a new service offering that assists clients in generating leads by getting found in search engines, establishing thought leadership, increasing web traffic, and increase revenue.

Inbound Marketing  noun "in-bound mahr-ki-ting"
(see also: "marketing that consumers don't hate" "content marketing" "lead generation")

7 Steps for Lead Generation


Definition:
Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are
even ready to buy; the best and most cost-effective way to convert strangers into customers and promoters of your business.

What are the Benefits of Inbound Marketing?

Spend less on leads! The ROI on Inbound Marketing leads costs an average of 62% less per lead than traditional outbound marketing (Hubspot.com). Inbound Marketing has many benefits such as:
  • Customers come to you via search engines, referrals, and social media
  • Be known as an expert and thought leader in your industry
  • Guide a lead through the sales funnel until they are sales ready

How Does Inbound Marketing Work?

Our Inbound Marketing Consultants guide you step-by-step through the entire process. Reach your marketing goals using our 7 Steps to Lead Generation paired with HubSpot’s innovative software. Of HubSpot’s thousands of partners, we are 1 of only 10 certified platinum.

Inbound Marketing 7 Steps

Lead Generation Strategy

7 Critical Steps We Guide Our Clients Through for Inbound Marketing Success.

Inbound Marketing Step 1

PLAN

Success begins with an Inbound Planning Day.

  • Discussion bubbles

    Assess your
    current needs

  • pie chart

    Set objectives and
    measurable goals

  • pencil

    Develop an effective
    content strategy

  • people outlines

    Develop
    personas

  • task chart

    Define
    responsibilities

  • lightbulb

    Brainstorm premium
    content ideas


Inbound Marketing Step 2

CREATE

Develop content that will attract visitors, convert visitors to leads,
and position you as a thought leader.


Inbound Marketing creation process

Inbound Marketing Step 3

DISTRIBUTE

Share content specifically designed to appeal to your ideal customer.

arrows
content calendar

Use a Content Calendar for strategic planning

seo magnifying glass

Help you get found through keywords for SEO

social media icons

Promote your posts on social media and beyond

email

Utilize email marketing to bring visitors back

Inbound Marketing Step 4

CAPTURE

Convert visitors to leads to generate a list of qualified prospects.

  • gift box

    Premium
    content offers

  • megaphone

    Compelling calls
    to action

  • computer monitor

    Landing pages and
    contact forms

Inbound Marketing Step 5

ANALYZE

Review the data to determine
what's working, what's not, and how to adjust.

Inbound Marketing graph

Use Hubspot tools to identify

  • Top lead sources
  • Which topics/posts are read most
  • Which offers are converting readers to leads
Inbound Marketing Step 6

CULTIVATE

Maintain lead nurturing and marketing automation to
continue to establish trust and credibility.

Use marketing automation (email campaigns and work flows) to help the visitor:

  • Get to know you better
  • Learn more about your company and products
  • Move through the sales funnel
computer monitor with email
Inbound Marketing Step 7

CONVERT

Get visitors to raise their hand and ask to be contacted.

group of people

Implement a plan of approach and conversion strategy to close new customers through the use of:

  • Lifecycle stages
  • Segmented lists
  • User history

Why The Center for Sales Strategy

Our company reason for being is to help organizations turn talent into performance and we bring that paradigm to inbound marketing. We don’t come at it enamored with social media, intrigued by search optimization, dazzled by the design possibilities, we come at it from the perspective of how to generate more leads, leads that will turn into customers.

Cutting the Cost of Finding Leads 

Do you want to know exactly how much you are currently spending on leads? Having salespeople spend multiple hours cold calling as their sole means for lead generation is expensive and inefficient.

Fill in the Orange Boxes to Learn How Much a Lead Costs:
Average salesperson annual compensation including reimbursed expenses: 
Hours a week your salespeople spend cold calling and prospecting:
Average number of qualified prospects added into the funnel each week:
The True Cost of a Lead for Your Organization:

Calculating the ROI of Inbound Marketing 

Calculate in even more detail what sort of ROI you can expect from Inbound Marketing using our full Inbound Calculator.

Try our FREE ROI Calculator

Inbound Marketing Services and Plans

Goals and Analytics Goals and Analytics
Immediately setting measurable goals and regularly reviewing analytics and results, while adjusting strategy and tactics as needed.
Blog Writing and Posting Blog Writing and Posting
Author and post SEO optimized blogs on behalf of the client, based on the number of monthly blog posts within the service level.
Lead Nurturing Lead Nurturing
Develop and implement lead nurturing campaigns utilizing blog and premium content that moves leads through the sales funnel.
Premium Content Premium Content
Staff of researchers, authors, and graphic artists develop and create premium content items such as whitepapers, e-books, research papers and more..
Social Media Posting Social Media Posting
Set up your Facebook, Twitter, Google+, YouTube and LinkedIn accounts. We will also post to your pages and develop special landing pages and designs.
Keyword Research SEO Keyword Research/SEO
Research and develop a keyword/SEO strategy for clients in order to optimize blog content, increase blog traffic, and qualified leads.

Ready to start using inbound marketing with your company?
We have a variety of plans prefect for any budget.
Each plan offers a different level of support and required involvement.

Basic

Great for small companies to get started on their own inbound program.

View Pricing

Professional

Perfect for companies looking for more help with content and software.

View Pricing

Premium

Our most aggressive plan with extensive content and management support.

View Pricing




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