Ross Raffin is a content strategist specializing in Search Engine Optimization. Before joining LeadG2, Raffin worked as a freelance content and copy strategist for multiple niches including legal and property management verticals. He focuses on balancing online visibility through SEO and customer persuasion through conversion rate optimization (CRO). Raffin's content creation and curation tactics are informed by a BA from Stanford University as well as Hubspot certifications in Inbound Marketing and Content Marketing.