Tactics are important to execution, but first and foremost we are The Center for Sales Strategy, a company that understands strategy is at the fundamental level of improving sales performance. Too often short-term tactics can actually undermine the sales strategy and sales culture you are trying to build. When tactics support strategy, the momentum to top performance is focused and powerful. We work with our clients to execute sales tactics that are in alignment with your sales strategy.
"Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat."