Tactics

Short-term tactics can often undermine the sales strategy and culture you're trying to build. We can show you how to align your sales tactics to support your sales strategy. Our programs prepare your team to achieve long-term results.
<a href="/services/tactics/targetdrive">TargetDrives</a>

TargetDrives

The TargetDrive is a tactegic business development program. The TargetDrive is designed to drive short-term revenue while reinforcing and enhancing the strategy of customized solutions for accounts that fit the ideal customer profile. The program is customized for each company and includes kick-off sessions, brainstorming, coaching, and performance measurements. The revenue and benefits continue well beyond the actual TargetDrive.

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<a href="/services/tactics/inbound-marketing">LeadG2</a>

LeadG2

Lead generation is necessary for any business to grow. Our LeadG2 division assists our clients in developing an effective Inbound Marketing strategy that results in generating leads by establishing thought leadership, getting found in search, and increasing web traffic. The program is customized for clients to develop their own lead generation strategy. Our dedicated inbound marketing consultants provide the best practices and insights related to blogging, social media and digital marketing.

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<a href="/services/tactics/appointment-lab">Appointment Lab</a>

Appointment Lab

Sales managers agree that the most important thing a salesperson can do is sell. Yet to sell, salespeople need to go on more quality appointments. While an average seller may likely go on several quality appointments per week. Imagine what could happen if that number doubled? Or tripled? Sound too good to be true? We assure you it’s not!

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<a href="/services/tactics/marketing-services">Marketing Services</a>

Marketing Services

Selling media and marketing solutions has its own unique challenges. Effective marketing strategy and tactics are the key to delivering results for your client. Our Consumer Insights and Marketing Team can help with these challenges in a myriad of ways. Salespeople building traditional, digital, and integrated solutions sometimes need access to an outside research or creative director, now you do.

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Account Development Clinics

Account Development Clinics

Whereas the TargetDrives lead the sales staff in generating new revenue from new clients, the Account Development Clinic focuses on growing the revenue potential of your existing Accounts.  Applying the sales strategies of the How Selling process to a limited, high potential list of current Accounts, the Account Development Clinic identifies underserved needs, strengthens your relationship, and grows your good accounts to Key Accounts.

<a href="/services/tactics/how-selling-performers-club">How Selling Performers Club</a>

How Selling Performers Club

One of the most powerful aspects of the How Selling program is that sales people are working with real prospects and accounts and selling while they’re learning. The How Selling Performance Coach interacts with the salesperson to keep them focused on applying the How Selling process to close the sale. Closing the accounts they are working with during training earns them membership in the How Selling Performers Club, customized for individual industries and companies.

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<a href="/services/tactics/the-truth-about-closing">The Truth About Closing</a>

The Truth About Closing

The truth about closing is that it never happens all at once. Your effort to close the deal all at once is like trying to push a camel through the eye of a needle. The prospect inevitably says, “I need some time to think about it.”  Steve Marx wrote the book on Interactive Selling to address this problem with the traditional methods of closing.  Learn more about Steve's book Close Like the Pros and the effectiveness of treating closing like a process rather than an event!

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Learn more about how your sales organization can align your sales training with your sales initiatives, programs and contesting. Contact The Center for Sales Strategy.