Marketing Strategy Model

Selling marketing solutions requires more than being an expert in your media. Advertisers are looking for solutions that influence consumer behavior and prompt a response from the target audience. Your needs analysis with the client is enhanced when using the 5 step Marketing Strategy Model.

The first four steps are critical in developing the final step, Advertising and Promotion:
  • Identify the target consumer
  • Identify their benefits sought
  • Discover how the client compares with competitors in the mind of the target
  • Decide how to best position the client to the target market

The Marketing Strategy Model Course Outline

The Marketing Strategy Model online course consists of 10 short units covering the 5 steps in depth, and will teach you the strategy, tactics, and research necessary for successful execution.

Unit 1: How Selling Steps

Unit 2: The Marketing Strategy Model Overview

Unit 3: Strategies & Tactics

Unit 4: Targeting

Unit 5: Benefits Sought

Unit 6: Competitive Perceptions

Unit 7: Positioning

Unit 8: Advertising and Promotion

Unit 9: Conducting Research

Unit 10: Summary and Quiz


Standard Price - $175/person
Annual Retainer Clients - $115/person*

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