FOR IMMEDIATE RELEASE

Beth Bowers Joins The Center for Sales Strategy as Senior Vice President of Sales

(February 17, 2025) — The Center for Sales Strategy (CSS) is pleased to announce that Beth Bowers has joined the company as Senior Vice President of Sales. Beth brings over 25 years of experience from Cox Enterprises, where she held various senior leadership roles, including Chief Revenue Officer at the Atlanta Journal-Constitution (AJC).

In her most recent role at AJC, Beth was responsible for the revenue strategy and growth of the AJC portfolio. Her work drove significant revenue generation, business development, and talent development across multiple digital platforms and diversified revenue partnerships. Prior to this, Beth held senior leadership positions at Cox Media Group, including General Sales Manager, where she led a high-performing broadcast and digital sales team. Through her collaborative leadership style, she was instrumental in executing strategic plans that drove key account growth and new business, while creating a positive sales culture through talent-focused management and continuous feedback.

"I'm thrilled to join The Center for Sales Strategy team," said Beth Bowers. "I've experienced firsthand how it has helped organizations improve their sales performance, elevate sales talent, increase employee engagement, and develop world-class leaders. I look forward to helping organizations leverage the power of the CSS portfolio."

Beth holds several certifications from The Center for Sales Strategy, including Facilitator and Talent Focused Management (TFM), as well as a certification from Stanford University Graduate School of Business in Leading through Personal Excellence.

Matt Sunshine, CEO of The Center for Sales Strategy, added, "We are excited to welcome Beth Bowers to our team. Her extensive experience and proven track record in driving revenue growth and developing sales talent make her a perfect fit for our organization. We look forward to the positive impact she will have on our clients and our company."

About The Center for the Sales Strategy

Founded in 1983, The Center for Sales Strategy (CSS) has grown to serve hundreds of clients annually across a spectrum of industries, including broadcast, print, and digital media, professional services, non-profit associations, and more. For over 40 years, CSS has focused on improving sales performance as it helps sales organizations turn talent into performance and develop the highest-performing sales professionals. Its approach to customer-focused selling and talent-focused management has always been, and continues to be, core to its clients' success and the organization's success. CSS is joined by LeadG2, its revenue operations agency, Up Your Culture, its employee engagement and company culture division, and Robertson Lowstuter, its executive coaching firm, to help organizations achieve drive total performance. To learn more about The Center for Sales Strategy and its portfolio of brands, visit DriveTotalPerformance.com.

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MEDIA CONTACT:

Contact: Shaye Smith, Director of Marketing

Email: shayesmith@csscenter.com

Who We Are

The Center for Sales Strategy helps B2B companies improve revenue growth and reduce sales costs.

Driven by understanding each company’s unique needs, we improve sales, marketing, employee engagement, and executive development with our portfolio of brands which includes The Center for Sales Strategy, LeadG2, Up Your Culture, and Robertson Lowstuter.

As companies have different needs at different times, this holistic approach has proven to be a winning formula for revenue performance.

"CSS has a proven track record of identifying talents and potential of future sales consultants and sales leaders. While I appreciate the assessment and rating for selection, I value the coaching conversations with the CSS Talent Analysts. Each has documented success in media sales and management which allows them to walk in our shoes as we analyze our team members. "

Vice President

"We've worked with LeadG2 since 2015 and will continue working with them...no end in sight. Not only are they positive, inspiring, responsive and fun to work with, they have transformed our business. We consider them partners and trusted advisors. They help us with our complete inbound marketing strategy from beginning to end, and since starting, we have tracked and attributed well over a million dollars in new revenue and have blown past all our key success metrics. We recommend LeadG2 to anyone... except our competition. "

Inbound Marketing Consultant

"The Up Your Culture program was pretty much perfect and aligned with our needs. All the feedback from our leaders has been wonderful. I wish I had this type of structure when I led a market. I did it on my own and didn’t have a road map. Being given a roadmap but being able to customize it to the needs of each market, like Up Your Culture does, is extremely valuable. "

Group Vice President

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