FOR IMMEDIATE RELEASE

The 6th Annual Media Sales Report is Now Available: New Format, Fresh Data, and Deeper Insights

Rolling updates will keep media sales professionals informed all year long

(June 26, 2025) — The Center for Sales Strategy (CSS) is proud to announce the release of the 6th Annual Media Sales Report, now available to media sales professionals, leaders, and organizations nationwide.

This year’s edition brings more than just industry data—it introduces a completely new and accessible format. Instead of one large report, readers can now explore individual, focused sections on the most critical topics impacting media sales today:

Sales Department
Learning and Development
Setting Appointments and Sales Process
Sales Enablement
Industry Outlook and Culture

Each section is available online for on-demand access—anytime, anywhere—and will be updated regularly throughout the year as new research becomes available.

“As the media sales landscape continues to evolve, it’s more important than ever that sales professionals and leaders stay agile and informed,” said Matt Sunshine, CEO of The Center for Sales Strategy. “By providing real-time access to focused, actionable insights, this year’s Media Sales Report empowers media sales organizations to make smarter decisions, invest in what matters most, and drive stronger performance across their teams.”

The 6th Annual Media Sales Report uncovers the realities of media sales today, straight from the perspectives of sales managers and salespeople. The findings offer timely direction for sales leaders looking to sharpen their strategies, develop their teams, and stay competitive in a rapidly evolving landscape. Key insights from this year’s report include:

1 in 10 sellers report never receiving any feedback regarding their sales talents.
43% of salespeople work with teams that "rarely or never" use sales automation tools.
Nearly one third of media sales managers (32%) point to new business development as the toughest part of their job.

The Media Sales Report is built on CSS’s extensive research and surveys across the media industry, giving leaders insight into what’s working, what’s changing, and how to adapt. With input from both salespeople and sales managers, the report explores performance drivers, organizational priorities, training trends, and the real challenges teams are facing today.

To access the full report and receive updates when new insights are published, visit css.buzz/mediasalesreport.

About The Center for the Sales Strategy   

Founded in 1983, The Center for Sales Strategy (CSS) has grown to serve hundreds of clients annually across a spectrum of industries, including broadcast, print, and digital media, professional services, non-profit associations, and more. For over 40 years, CSS has focused on improving sales performance as it helps sales organizations turn talent into performance and develop the highest-performing sales professionals. Its approach to customer-focused selling and talent-focused management has always been, and continues to be, core to its clients' success and the organization's success. CSS is joined by LeadG2, its revenue operations division, Up Your Culture, its employee engagement and company culture division, and Robertson Lowstuter, its executive coaching firm, to help organizations achieve total revenue performance. To learn more about The Center for Sales Strategy and its portfolio of brands, visit DriveTotalPerformance.com. 

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MEDIA CONTACT:

Contact: Shaye Smith, Director of Marketing

Email: shayesmith@csscenter.com

Drive Total Performance

Four divisions, years of innovation, countless satisfied clients – unified in one exceptional solution to drive performance.

We partner with companies committed to unlocking the full potential of their people, processes, and culture. By providing tailored tools, strategies, and expertise, we drive consistent growth and exceptional performance—ensuring that every aspect of your organization is optimized for success.

For over 40 years, we have helped enterprise, middle-market, and growth-stage companies DRIVE TOTAL PERFORMANCE. So, whether it's sales performance support, B2B marketing services, lead generation, employee engagement programs, or executive coaching services, we have the proven tools and resources to clear any of the hurdles standing in your organization's way.

"CSS has a proven track record of identifying talents and potential of future sales consultants and sales leaders. While I appreciate the assessment and rating for selection, I value the coaching conversations with the CSS Talent Analysts. Each has documented success in media sales and management which allows them to walk in our shoes as we analyze our team members. "

Vice President

"We've worked with LeadG2 since 2015 and will continue working with them...no end in sight. Not only are they positive, inspiring, responsive and fun to work with, they have transformed our business. We consider them partners and trusted advisors. They help us with our complete inbound marketing strategy from beginning to end, and since starting, we have tracked and attributed well over a million dollars in new revenue and have blown past all our key success metrics. We recommend LeadG2 to anyone... except our competition. "

Inbound Marketing Consultant

"The Up Your Culture program was pretty much perfect and aligned with our needs. All the feedback from our leaders has been wonderful. I wish I had this type of structure when I led a market. I did it on my own and didn’t have a road map. Being given a roadmap but being able to customize it to the needs of each market, like Up Your Culture does, is extremely valuable. "

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