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FOR IMMEDIATE RELEASE
The Center for Sales Strategy Appoints Janelle Grove as VP/Managing Director to Lead Newly Launched Sales Leader Mastermind, The Growth Collective

November 13, 2025 – The Center for Sales Strategy (CSS) proudly announces the appointment of Janelle Grove as VP/Managing Director of The Growth Collective, a newly launched, curated mastermind program designed to help senior sales leaders accelerate growth, strengthen leadership, and deliver measurable results.
With a distinguished career spanning more than two decades in sales and leadership, Grove brings a wealth of experience in building high-performing teams, driving strategic growth, and helping organizations unlock their full potential.
“Janelle brings the perfect combination of sales expertise, leadership experience, and heart,” said Matt Sunshine, CEO at CSS. “Her ability to connect strategy with people, and performance with purpose, is exactly what makes her the right leader for The Growth Collective.”
“If you had told me back in college that I’d build a 25-year career in sales, I would’ve laughed and sworn you were dead wrong,” Grove shared. “Yet here I am, living proof that sometimes the path we didn’t plan is the one that fits us best.”
Throughout her career, Grove has embraced principles that align perfectly with The Growth Collective’s mission: helping others succeed, leading with strengths, and fostering a culture of clarity and courage. From her early days as an Account Executive to roles as General Sales Manager, Market President, and most recently Senior Vice President of Sales, she has consistently focused on transforming potential into performance through clarity, courage, and community.
“This past year, I took my own advice,” Grove explained. “I pressed pause to rediscover what mattered most to me and to find the next thing. That journey led me here to The Center for Sales Strategy and The Growth Collective. It’s rare to find a company that so perfectly aligns with your values, mission, and leadership style. I couldn’t be more excited to partner with such a talented team.”
About The Growth Collective 
The Growth Collective by The Center for Sales Strategy is an exclusive, 12-month mastermind experience designed for senior sales leaders responsible for driving revenue, leading teams, and shaping strategy. The program combines monthly two-hour virtual group sessions with personalized one-on-one coaching, talent and strengths development assessments, and access to a private collaboration hub.
Through peer-to-peer learning, strategic problem-solving, and guided accountability, participants sharpen their leadership strategy, expand their professional networks, and consistently deliver results. With its curated cohort model and integrated tools, The Growth Collective helps leaders transform potential into performance.
“Sales leaders spend so much time developing their people that they often overlook their own growth,” Sunshine explained. “The Growth Collective changes that. It provides the space, structure, and support for leaders to invest in themselves and the ripple effect on their teams is remarkable.”
To learn more or to apply, visit hubs.ly/Q03SQXcp0.
About The Center for Sales Strategy
Founded in 1983, The Center for Sales Strategy (CSS) partners with hundreds of clients annually across a spectrum of industries, including media, professional services, non-profit associations, and more. For over 40 years, CSS has focused on improving sales performance as it helps sales organizations turn talent into performance and develop the highest-performing sales professionals. Its approach to customer-focused selling and talent-focused management has always been, and continues to be, core to its clients' success and the organization's success. CSS is joined by LeadG2, a HubSpot Diamond Solutions Partner and revenue operations agency, Up Your Culture, an employee engagement and company culture division, and Robertson Lowstuter, an executive coaching firm, to help organizations achieve total revenue performance. To learn more about The Center for Sales Strategy and its portfolio of brands, visit DriveTotalPerformance.com.
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Who We Are
The Center for Sales Strategy helps B2B companies improve revenue growth and reduce sales costs.
Driven by understanding each company’s unique needs, we improve sales, marketing, employee engagement, and executive development with our portfolio of brands which includes The Center for Sales Strategy, LeadG2, Up Your Culture, and Robertson Lowstuter.
As companies have different needs at different times, this holistic approach has proven to be a winning formula for revenue performance.
"CSS has a proven track record of identifying talents and potential of future sales consultants and sales leaders. While I appreciate the assessment and rating for selection, I value the coaching conversations with the CSS Talent Analysts. Each has documented success in media sales and management which allows them to walk in our shoes as we analyze our team members. "
"We've worked with LeadG2 since 2015 and will continue working with them...no end in sight. Not only are they positive, inspiring, responsive and fun to work with, they have transformed our business. We consider them partners and trusted advisors. They help us with our complete inbound marketing strategy from beginning to end, and since starting, we have tracked and attributed well over a million dollars in new revenue and have blown past all our key success metrics. We recommend LeadG2 to anyone... except our competition. "
"The Up Your Culture program was pretty much perfect and aligned with our needs. All the feedback from our leaders has been wonderful. I wish I had this type of structure when I led a market. I did it on my own and didn’t have a road map. Being given a roadmap but being able to customize it to the needs of each market, like Up Your Culture does, is extremely valuable. "
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