Counselor Selling System (CSS) founded by Steve Marx in Worcester, MA
Katz Broadcasting president approaches Steve Marx to serve as executive in charge of creating sales training.
Turning Sales Talent into Sales Performance is our reason for being.
As a sales performance consulting company, we help business-to-business sales organizations attract, retain, and develop the highest performing salespeople and sales managers.
The Center for Sales Strategy timeline began in 1983 when Steve Marx founded "CSS" as a customer-focused selling and talent-focused management consulting company, to serve media sales organizations. Today, we continue that tradition consulting all types of B2B sales organizations.
The Center for Sales Strategy will help your company develop a strategic approach to sales, select and train the most talented salespeople, and provide you with the tactical tools essential for new business development.
Our Team comes from sales and management backgrounds, they understand the importance of building results-oriented sales cultures. We serve clients throughout the United States, Canada, and New Zealand from satellite offices across the United States.
We work most effectively with companies that demonstrate consistent values, hands-on management, and a belief in developing the talent of their people. We look for companies we can truly partner with, transforming their sales talent into high performance.
Katz Broadcasting president approaches Steve Marx to serve as executive in charge of creating sales training.
Steve develops the foundation of our sales training system and the forerunner of today's Sales Accelerator, formerly called How Selling.
We launch Talent Focused Management (TFM) as our foundation management workshop.
Operating as Counselor Selling Systems, we partner with WTVQ Television in Lexington, Kentucky.
Steve Marx hires Jim Hopes as his partner.
The nickname of "CSS" is retained as the company begins operating under its current name.
Our corporate office is moved to historic Hyde Park in Tampa and still located there today.
Our selling system moves beyond selling media to selling services to the media industry.
Good onya mate! Australia's preeminent broadcaster Austereo becomes our first international client.
We develop an online version of the original benchmark workshop Customer Focused Selling.
Talent+ provides a system to identify natural sales talent found in top sales performers.
Marketing Pro begins a series of workshops applying Customer Focused Selling in simulations based on client situations.
What began as a long time sole proprietorship and partnership, grows with employees across the country.
With Steve as Chairman Emeritus, Jim as CEO and John as COO take over the company leadership.
Under the leadership of EVP Matt Sunshine, Inbound Marketing Consulting becomes one of our fastest growing divisions.
Training more than 13,000 salespeople online since 2000, we revise our sales system of creating specific client value.
Named a HubSpot Platinum Partner, LeadG2 creates its own branding image to continue its accelerated growth with Inbound Marketing consulting.
Managers are able to improve how they recruit, select, and develop the talent on their sales teams with the Talent Dashboard.
John Henley, Matt Sunshine, and Jim Hopes now lead the company as Managing Partners.
New volunteer committee leads in celebrating employee milestones, encouraging health & wellness, sharing high fives and successes, and providing opportunities to make a difference in the community.
American Heart Association’s Mid-Atlantic Region partners with us to run live Talent Focused Management and Cause Selling programs for their managers and development officers.
LeadG2 acquires expertise to help accountants, consultants, recruiters, and other professional service firms improve visibility and lead generation.
As LeadG2 grows, Matt promotes Dani to manage the LeadG2 team, increase sales enablement offerings, improve systems, and oversee new client onboarding.
The Online Sales Talent Interview (OSTI) allows our clients to order assessments on their sales candidates in volume with a same day turnaround.
Beth Sunshine, Greg Giersch, and Stephanie Downs take on the new role of Partner helping with strategic direction, forward thinking, and managing the daily business with the Managing Partners.
Our revised sales training strikes the balance between going deep enough to build an effective, tailored solution, and still moving fast enough to accelerate the sale.
Up Your Culture, the company’s third division, launches to focus on helping companies create a culture of engagement.
The first Media Sales Report is published which gathers research and data from hundreds of media sales professionals to report on the state of the media industry.
Leadership best practices structured into 28 online, on demand modules covering People, Process, Plan, and Performance.
Our first and most popular workshop, Talent Focused Management (originally launched in 1985) has gone virtual, as 10-week, highly interactive instructor-led series and simulation.
Named a HubSpot Diamond Solutions Partner following accelerated growth and expansion in 2020.
Operations Management (OMTA), Sales Management (MTA), Professional Associates (PATA), and Customer Service (CSTA) added to our portfolio of talent dashboard tools.
Engage 2022 is the first annual report that studied the current landscape of company culture and employee engagement.
This custom AI chat is a closed system, trained exclusively on the Sales Accelerator process, and tailored to supercharge sales performance.
Throughout our 40-year journey, CSS has remained dedicated to helping companies shape their sales strategies, identify and nurture top-performing sales professionals, and equip them with the essential tools for successful new business development.
The Center for Sales Strategy Announces the Acquisition of Robertson Lowstuter, an Industry Leader in Executive Development, Coaching, and Transition Services.
The Center for Sales Strategy
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